"Build custom solutions and code only where this creates a competitive advantage"
"Build small pieces of end-to-end functionality, learning about the problem as you go. Apply this learning as you continue to flesh out the code, involve the customer at each step, and have them guide the process."
"Build the code, not your ego. It's not about who's brightest; we all have our moments, good and bad."
"By documenting a design, the designer exposes himself to the criticisms of everyone, and he must be able to defend everything he writes. If the organizational structure is threatening in any way, nothing is going to be documented until it is completely defensible."
"Celebrate shipping things to users, rather than milestones that are only visible to internal teams. You don’t get to celebrate until users are happily using your system. If you’re doing a migration, celebrate that the old thing got turned off, not that the new thing got launched."
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